Harold,
Kennedy tower has included that line in their ATIS for at least the last 20 years. It's nothing new or special. Despite this many aircraft still request a different runway. Often departing aircraft, for example, assigned runway 31L will request 31R. This can be a problem with the all the arriving traffic to that runway, so the prescribed phraseology (JFK Order 7110.65K) is "departing/arriving runway XXX will be subject to conforming traffic" - this usually causes pilots to cancel their request and take the assigned runway.